Advancing a new standard
Quintauris brand creation
London/Munich/2024
Created at Hill & Knowlton
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Microchip industry leaders Bosch, Infineon, Nordic Semiconductor, NXP and Qualcomm aimed to accelerate the global adoption of RISC-V (an open- source chip architecture) through the creation of a new company, Quintauris.
We were tasked with creating the new brand, website and launching it to media.
The new CEO wanted an identity that stood out from the sector’s ‘sea of blue’ and that represented a vibrant, open future, appealing to the next generation. RISC-V’s open-source nature is reflected through an on/off motif which appears in the monogram and throughout the visual system.
We created all the assets, including the launch site quintauris.eu within a four- week period. The launch gained significant positive media coverage and we continue to support the business with ongoing comms and marketing activity.