Hi I’m Matt Cridland, Senior Creative Director at Burson, WPP’s flagship comms agency.

So, what does that mean I do?

It means I direct, plan, write, design, sweat, coax, nurture, negotiate, pitch, win, pitch, lose, do it again, roll my sleeves up, stand up, stand back, keep learning, keep moving.

All to make bold brands, compelling campaigns and cut-through content (and yes, I am a sucker for alliteration).

For clients including adidas, Aperol, E.ON, Ford, Foresight, GSK, Haleon, Hitachi, Honda, HSBC, Pragmatic, P&G, Rockwool, Spotify, Team GB and Volvo.

Whilst it’s much more than pretty pictures, this site has a bunch that I hope you enjoy. And if you prefer words instead, here’s my Linkedin.