Australian business Circa had spent 15 years in research, developing and patenting a breakthrough molecule. Created from natural organic material it could replace toxic chemicals found in many everyday products. 

The next step was producing large volumes in a manufacturing plant in Europe. Their business was scaling up and their brand needed to match their ambition. 

We defined all aspects of their brand, expressed in a new purpose statement, ‘Changing chemistry for good’.  

A new logo and identity positioned them as an innovator in biochemicals through using organic shapes and colours in a bold and impactful way. We then created all brand applications, from stationery and reports through to a brand new website along with product branding and their new research institute identity.